Growth in PVRs will come with education, says CTAM Canada

TORONTO - When Canadians are made aware of what a personal video recorder can do for them – specifically the convenience and simplicity of watching their programs on their own schedule – interest in the product grows and the likelihood of purchasing the technology increases, according to new research released today by CTAM Canada. In contrast, in the U.S. TiVo and other Digital Video Recorders (DVRs) have been around since 1997 so awareness and adoption of PVRs in Canada is much lower. The research indicates that just five percent of Canadians own a PVR compared to 15% in the U.S....