Growing roster of Canadians have tuned out, says MTM

OTTAWA – They’re younger, they’re educated, they don’t care much about sports – and they’re not subscribing to a TV service provider. So says a new report on Canadian’s TV consumption habits from Media Technology Monitor. Almost 10% of Anglophone Canadians, some spurred on by the August 2011 transition from analog to digital over-the-air television, and 4% of Francophones have “tuned out” says MTM, meaning they just aren’t watching TV much anymore. Of course, they have turned to the Internet. “Tuned out Canadians watch less than half as much TV (on all platforms) as TV subscribers and 50% less than...