Groupe V’s Max, MusiquePlus, attract new viewers

MONTREAL – Groupe V Média’s Max service is crediting its slate of new programming for new audience records set earlier this month.The network, which was re-branded from MusiMax last August, said that its January 5 airing of Lucifer reached 153,600 confirmed viewers, while a subsequent episode that aired January 12 topped 149,500 viewers, surpassing its previous audience record of 128,000 viewers established in March, 2007 with a MusiMax special on René Angelil.The company said that Max has grown its share of viewing 80% versus the share generated by its predecessor MusiMax, climbing from a 0.5 share to a 0.9 share. Max...