Groupe V Media questions cost of CBC’s ad-free proposal

MONTREAL - Groupe V Media expressed cautious optimism over CBC/Radio-Canada’s proposal to eliminate advertising on all of its platforms, but said “this major shift can and must be undertaken at a lower cost”.“We support the proposal by the CBC/Radio-Canada to withdraw from the advertising market”, said president and CEO Maxime Rémillard, in a statement. “However, it seems to us to be greatly exaggerated that the CBC/Radio-Canada, with advertising revenues of $253 million, is asking Canadian taxpayers for $400 million per year to cope with the disruptions from both consumers and technology and to make up for the minutes that must...