MONTREAL – Groupe V Media has named Aksel Bedikyan as senior director, research and business intelligence, effective immediately.
Bedikyan (pictured) will align and support the group’s senior management of content, marketing and sales in the development of their strategies and opportunities in business and income diversification, based on the needs and expectations of advertisers, changes in consumer behaviour and industry influences, reads the announcement.
Prior to joining Groupe V Media, Bedikyan was director of business analytics and consumer intelligence for Cirque du Soleil where he led a team with the mandate to develop exploitable strategies. His previous experience also includes roles at Deloitte, Yellow Pages Group and CAE.
"Television research must quickly adapt to the new realities of content consumption and to the challenges inherent in building and maintaining strong consumer-brand relationships", said strategy and communications EVP Dimitri Gourdin, in the announcement. "It was clear to me that in order to create an innovative research and business intelligence hub for our industry, we had to bring in talent from outside the medium of television. Aksel’s expertise will be a significant asset to allow more sophisticated and comprehensive interpretation of data to address our needs as well as those of our advertisers."
