Groupe Média TFO developing blockchain royalty model for audiovisual content

TORONTO — In a first for Canada, Groupe Média TFO is looking to blockchain technology as a way to potentially transform how digital cultural productions are managed and rewarded financially.With the support of the Canadian Media Fund (CMF), Groupe Média TFO is inviting interested players from the content production and distribution industries to participate in defining a blockchain prototype for a new royalty model for audiovisual works created by Canadian producers.“The consumption of cultural products is increasingly achieved through IP systems,” said Glenn O’Farrell, president and CEO of Groupe Média TFO, in a press release. “We wish to participate in...