TORONTO – Almost 30% of Canadians watched some or all of Sunday’s thrilling Grey Cup game, the CFL said citing overnight data from Numeris.
An average audience of 4.3 million Canadians tuned in to TSN (4.1 million) and RDS (220,000) to watch the Toronto Argonauts’ dramatic come-from-behind victory over the Calgary Stampeders in the championship game.
Overall, nearly 10 million unique viewers took in some or all of the tilt. The game achieved a 34% share, meaning more than one in three Canadians watching television on Sunday tuned in.
The audience for the 105th Grey Cup presented by Shaw peaked at nearly 6 million viewers late in the fourth quarter as Stampeders’ quarterback Bo Levi Mitchell’s Hail Mary pass was intercepted by Argo’s defensive back Matt Black, sealing the Argo’s 27-24 victory.
Fans of the winning team rallied around televisions, with audiences in the Toronto/Hamilton market up +58% on TSN compared to last year’s championship game.
Additional ratings highlights:
– Livestreaming audiences for the championship game on TSN Digital platforms marked an increase of 22% compared to last year’s Grey Cup;
– The halftime performance by Shania Twain during the Shaw Halftime Show attracted an average audience of 4.3 million viewers; and
– Nearly 2 million viewers tuned in to TSN’s Countdown To Kickoff pre-game show, and an average audience of 1.9 million viewers stayed to watch TSN’s post-game coverage.
