SAN FRANCISCO – Video technology company Grass Valley has reorganized its sales and marketing groups as part of efforts to streamline its operations.
The move includes the creation of four new executive roles – three regional presidents and a chief marketing officer, all reporting to president and CEO Alain Andreoli. To that end, Mike Oldham joins the company as region president, Americas, with his priority being to drive strategic growth and the transition to solution selling in the Americas, including Canada and Latin America.
Alan Wright and Andrew Sedek are both promoted to region president, EMEA and regional president Asia Pacific, respectively, and Graham Sharp, SVP of corporate development, assumes the additional role of chief marketing officer.
Jeff Rosica, current EVP and chief sales and marketing officer, who oversaw the sale of Grass Valley to Francisco Partners and has been instrumental in the first phase of the transformation to a profitable, independent company, will leave the company near the end of the year. As part of the transition, he will remain as a strategic advisor to the CEO until late November, helping to ensure a smooth transition.
“Having re-aligned our product groups and streamlined our operations it’s now all about getting closer to our customers, becoming their trusted advisors and delighting them with the Grass Valley experience,” said Andreoli, in the announcement. “Grass Valley is a strong global brand, with a balanced worldwide presence. We understand that customers in each region have unique needs and we want them to have a strong presence at the executive table.”
