Google making bigger play for enterprise market with Voice

By Perry Hoffman

WHEN GOOGLE ANNOUNCED the general availability of Google Voice, its web-based telephony service, earlier this month, the company essentially told traditional business communications service providers to look out. On the face, making Google Voice available without an invitation from a previous user may not seem like a big threat to business communications providers: it is essentially a web-based voice platform. But when its enterprise applications and cloud computing expertise are factored in, the telephony component rounds out an offering that could be attractive to certain segments of the enterprise market. Jon Arnold, a telecom analyst with J Arnold and Associates,...