Google leads influential brands in Canada as CBC returns to top 10: Ipsos

TORONTO – Google retained top spot for the fifth year in the Top 10 Most Influential Brands in Canada, followed by Facebook and Microsoft, according to a study presented this week by the Institute of Communication Agencies.The 2016 Most Influential Brands study, led by Ipsos, was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada plus ranks their influence. It says that the five key dimensions that drive the most influential brands in Canada are: being leading edge, trustworthiness, presence, corporate citizenship and engagement.According to the study, the 10 most influential brands in...