SAN ANTONIO and MOUNTAIN VIEW – A new partnership announced today will make guaranteed ad inventory available to Google advertisers on 675 Clear Channel Radio stations.
The agreement will see Google Audio Ads clients gain national distribution, allowing them to reach their desired audiences, at specific times in targeted geographies.
For Clear Channel, the largest North American radio station owner with 110 million weekly listeners to over 1100 radio stations, the deal opens up a new sales channel and provides supplemental revenue by making Clear Channel inventory available to clients who had not previously considered radio.
“Google has proven its ability to gain premiums for advertising inventory and that fits perfectly into our broader strategy of building value for advertisers while increasing our overall revenue yield. We’re committed to working with the ‘best-in-class’ and Google has a real economic incentive to produce meaningfully higher CPMs,” said Clear Channel Radio CEO John Hogan, in a release.
“We look forward to working with Clear Channel Radio by providing a unique set of advertisers and a system that will increase the effectiveness and measurability of connecting advertisers with radio listeners,” added Eric Schmidt, Google’s CEO.
The agreement shouldn’t impact the existing ad sales force at Clear Channel because Google will focus primarily on advertisers who currently run ads on line but do not use radio. It also complements the two companies’ existing partnership where Google provides text ads to Clear Channel’s radio station web sites through its on line music and radio unit.
