Cable & Telecom

Google and EchoStar explore new TV ad system

ENGLEWOOD, Colo. and MOUNTAIN VIEW, Calif. – U.S. DBS company EchoStar (Dish Network) and Google announced a partnership today on a new TV advertising system which aims to deliver more relevant ads to EchoStar's millions of subscribers. The first automated system for buying, selling, delivering and measuring television ads on Dish Network's 125 national satellite programming networks will see Google gain access to a portion of Dish Network's advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google. "This partnership extends Google's current advertising platform to...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.