ENGLEWOOD, Colo. and MOUNTAIN VIEW, Calif. – U.S. DBS company EchoStar (Dish Network) and Google announced a partnership today on a new TV advertising system which aims to deliver more relevant ads to EchoStar’s millions of subscribers.
The first automated system for buying, selling, delivering and measuring television ads on Dish Network’s 125 national satellite programming networks will see Google gain access to a portion of Dish Network’s advertising inventory that spans across all channels and dayparts. The agreement is the first of its kind for a national pay-TV provider and Google.
"This partnership extends Google’s current advertising platform to a national TV audience with the aim to deliver more relevant and measurable ads," says the press release. EchoStar and Google are working together to provide automated online campaign planning, scheduling, delivery and measurement of ads on the Dish Network.
"Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Network’s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers," said Charlie Ergen, CEO, EchoStar.
"Our partnership with EchoStar is important for us as we begin to offer a TV advertising platform broadly," said Eric Schmidt, Google’s CEO. "We think we can add value to this important medium by delivering more relevant ads to viewers, providing better accountability for advertisers and better monetize inventory for TV operators and programmers."
