TORONTO – SiriusXM Canada today announced that Go Auto Group has joined its pre-owned vehicle program.
The Western Canada dealer group will offer complimentary three-month SiriusXM subscriptions with all pre-owned vehicle purchases equipped with satellite radio. Based in Edmonton with 16 locations, Go Auto Group sells, services and insures vehicles at 30 locations across British Columbia, Alberta and the Northwest Territories.
“We are pleased to welcome Go Auto Group to our pre-owned vehicle program,” said James Byun, vice-president, OEM, SiriusXM Canada, in a statement. “The program will offer an easier way for dealerships to add value to their pre-owned vehicles and provides more Canadians an opportunity to experience SiriusXM’s unrivaled content and programming.”
SiriusXM Canada launched its in-dealership pre-owned vehicle program earlier this year. The company estimates that by the end of fiscal 2013, there will be more than four million satellite radio equipped vehicles across Canada.
