GM Optimum rolls out ads-on-demand campaign

MONTREAL – GM Optimum announced today it is launching a “telescopic” advertising campaign on etc.tv’s ads-on-demand network in Quebec. Developed by Cossette Media, the campaign allows TV viewers to connect from linear 30-second GM Optimum network TV commercials directly to a long-form video message that provides extensive content on GM Optimum’s used vehicle offerings. “We wanted to communicate the unique benefits of Optimum to customers considering the purchase of a pre-owned vehicle,” said Pierre Martel, GMCL Optimum brand manager. “While a traditional advertisement may generate some interest, this technology advancement allows us to reach interested customers in a new, more...