OSHAWA – Given that XM is already installed in a number of its vehicles, General Motors of Canada said today it welcomes the CRTC’s pay radio decision.
GM Canada will be working with Canadian Satellite Radio (CSR) and its partners to analyze the conditions of license and determine how to move as quickly as possible to address pent-up consumer demand for satellite radio in Canada, said the car company.
"We are eager to move forward to introduce XM radio into our 2006 model year vehicles," said Michael Grimaldi, president of GM of Canada. "Satellite radio is the biggest advancement in mobile audio technology in the last 60 years. XM is a great customer feature that will allow us to combine it with other safety and security features to enhance the value in new GM vehicles."
During the 2006 model year, General Motors plans to offer XM radio from factory-installed receivers in more than 50 vehicle models – more than any other automotive manufacturer. Consumers purchasing a new GM vehicle with XM Satellite Radio would receive three trial months of XM service, digital quality sound and a fully-integrated appearance that comes with a factory installation.
"We welcome GM of Canada’s commitment to bring the best in satellite entertainment to their Canadian customers," said John Bitove, chairman and CEO of CSR in the press release.
