Radio & Television

GM driving ad spend towards interactive

GENERAL MOTORS PLANS to spend half of its US$3 billion annual advertising budget online within the next three years, reports Advertising Age Magazine. And it’s not just about display advertising on popular web sites. The third-largest advertiser in the U.S. plans to insinuate its branding in all sorts of interactive activities, from wireless phones to video games. Click here for the full story.
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.