Global's ad campaign trials song tagging, flash mobs

TORONTO – With its fall season set to launch this week, Global has kicked off a new advertising campaign which includes the first Canadian application of an initiative called ‘song tagging’.The unique tactic seeks to connect popular music of today with several of Global’s fall shows. In addition to airing commercials on radio stations across the country, Global is partnering with targeted stations to have their announcers talk about a Global show immediately after a particular song has played. For example, after playing 'Bad Romance' by Lady Gaga, the announcer would link the content of the song to the content...