Globalive spearheads crusade for "wireless choice"

TORONTO – In a move that seems designed to rally the public to their cause, Globalive’s Wind Mobile is kicking off a national ad campaign to hammer home the need for more competition in Canada’s wireless market.In a press release Friday, Wind said that the goal of the campaign is to raise awareness about “the current state of Canada’s wireless industry compared to the rest of the world”, and to highlight “why more choice is essential”.“The heart of the issue is that Canadians pay some of the highest rates for some of the most complained-about wireless service in the world,”...