TORONTO – In a move that seems designed to rally the public to their cause, Globalive’s Wind Mobile is kicking off a national ad campaign to hammer home the need for more competition in Canada’s wireless market.
In a press release Friday, Wind said that the goal of the campaign is to raise awareness about “the current state of Canada’s wireless industry compared to the rest of the world”, and to highlight “why more choice is essential”.
“The heart of the issue is that Canadians pay some of the highest rates for some of the most complained-about wireless service in the world,” said Anthony Lacavera, chairman of Globalive and Wind Mobile, in the release. “This campaign is about focusing the conversation to the need for real wireless competition in Canada in order to lower prices, increase penetration and finally deliver the kind of customer service that has been sorely lacking for Canadians.”
The campaign invites Canadians to express their opinions about the future of wireless in Canada at its website.
Set to launch nationally this weekend via print, on-line advertising and web videos, the effort comes as Globalive awaits the government’s response to the recent CRTC decision which halted its plans to launch its wireless service later this year.
