Global puts Kit Kat on the clock

TORONTO – Another twist in the non-traditional TV advertising genre was announced today by Nestlé Canada, Zenith Optimedia and CanWest MediaWorks The Kit Kat Clock campaign will be integrated into promotional breaks during Survivor, The Apprentice, The Simpsons and Saturday Night Live and will feature an animated Kit Kat Clock customized to match the specific program environments. The oval Kit Kat Clock displays a chocolate Kit Kat finger slowly rotating around a red and white branded clock face. For the Survivor Spot the Clock is set into a torch similar to the ones used on the Survivor series. “We’ve developed...