DALLAS — Global research firm Parks Associates reported this week the churn rate among all OTT services was a whopping 35% in 2019, an increase of 25% from 2018. This was one statistic highlighted in a news release that announced Parks Associates will host a complimentary webcast “Driving Engagement and Reducing Churn in OTT” on Tuesday, March 17 at 2 p.m. ET/11 a.m. PT. The webcast is being cohosted with Swrve, an enterprise customer engagement platform provider that helps brands scale personalized interactions over millions of customers in real time, the release says. Topics to be addressed during the webcast...
