TORONTO – Despite on-going financial challenges at its parent company, Global TV appears to have spared no expense in its month long ad campaign touting its Fall lineup.
The ‘Big Fall Season’ campaign begins on Labour Day by blanketing Toronto’s Yonge and Bloor subway station with floor-to-ceiling murals. The initiative also includes social media elements using Facebook and Twitter, as well as print, radio and on-line buys for certain shows in targeted markets.
Global will also push its new primetime show Glee through a 60-second movie trailer airing in Famous Players/Cineplex theatres in Toronto, Vancouver and Calgary throughout September, as well as national ads in HELLO! and Famous magazines.
“From picking up the morning paper and commuting in to work, to surfing Facebook and scanning their TV’s interactive program guide, Global’s presence on all established and emerging platforms will ensure fans don’t miss the news of our biggest premieres,” said Jamie Schouela, VP of marketing strategy, in the press release. “The network has an outstanding line-up of new and returning series and we want to ensure Canadians coast to coast catch the shows everyone will be talking about.”
