TORONTO – In honour of World Television Day on November 21, broadcasters around the globe are pumping the medium as the top source of premium content that informs, educates, inspires and unites millions of viewers.
The topic of this year’s celebration is the importance and impact of quality content, which is linked to broadcasters’ significant investments in programming, says Canadian marketing and research association thinktv.
In Canada alone, broadcasters’ investment in TV programming is $4.3 billion (2017), with $2.85 billion of that in Canadian productions. Globally, that figure soars to $140 billion.
According to the research, television reaches 80.6% of the Canadian population every day, 93.7% every week and 98.4% every month. Canadians watched 3.30 hours of linear TV on a TV set in 2017, and 90% of that was watched live.
TV continues to be the most trusted form of advertising, and an average broadcast TV campaign gets 143 million views in this country.
“Television must continue to play its role as to educate and engage viewers, especially young audiences”, said Caroline Petit, deputy director United Nations regional information centre for Europe, in the news release. “This includes sharing success stories about individuals or organizations that are part of making our society better and more sustainable. This is amplified by the theme ‘premium content-content that unites, inspires and informs’ of this year’s World Television day, November 21st.”
