Global investment in TV programming tops $140B annually

TORONTO – In honour of World Television Day on November 21, broadcasters around the globe are pumping the medium as the top source of premium content that informs, educates, inspires and unites millions of viewers.The topic of this year’s celebration is the importance and impact of quality content, which is linked to broadcasters’ significant investments in programming, says Canadian marketing and research association thinktv.In Canada alone, broadcasters’ investment in TV programming is $4.3 billion (2017), with $2.85 billion of that in Canadian productions. Globally, that figure soars to $140 billion.According to the research, television reaches 80.6% of the Canadian population every...