TORONTO – Global Television is launching its “big” fall TV season marketing campaign this week Kicking off this month, Global’s big outdoor campaign focuses on the network’s best known characters including: ‘big mouth’ Dr House, Family Guy’s ‘big baby’ Stewie, The Office’s ‘big buffoon’ Michael and Heroes’ Sylar is ‘big trouble’. The creative will be used on bus kings across the major markets of Toronto, Vancouver and Calgary and there is an additional focus on Canada’s largest and busiest public transit system Toronto’s TTC, where the network takes over both Union and St. George stations. The underground passageway at Yonge...
