TORONTO – Global’s new fall consumer advertising campaign will pump its primetime roster with off-air and on-air spots, interactive social media elements, and several show specific initiatives that will rollout during the next four weeks.The network’s 'BIG Fall Season' image campaign features creative around the premieres of returning series Glee, The Good Wife, House, The Apprentice, Survivor: Nicaragua and new series Lone Star and Hawaii Five-0. Beginning this week, the campaign took over the country's busiest subway stop, Toronto's Yonge and Bloor station, with floor-to-ceiling murals, while a series of promo spots also began airing across the family of Canwest channels in addition...
