Global gets personal with its forecasts

TORONTO – Global Television launched a new, personalized weather forecast for its on line viewers today. "Forecast 4 Me", which the company says is "the first personalized online local weather service of its kind in Canada," will debut exclusively across Ontario, with a national "key-market rollout" arriving in the coming months. (Ed Note: The Weather Network has been sending out personal weather e-mails for years.)The new service is a partnership with MyWeather LLC and will see Global Television provide customized forecasts for up to four local zones per user - targeted by postal code and delivered directly to subscribers via...