Radio / Television News

Global focuses on family with news campaign


TORONTO - Global News Toronto has unveiled its largest ever multimedia local image campaign, leveraging a new tagline “your family, your city, your news” for Global’s News Hour. “Our long-term brand position showcases how the News Hour makes sense of important issues, arming our viewers and their families with useful information that will help in their daily lives,” said Jamie Schouela, vice-president of marketing strategy at Global Television. The multifaceted campaign is comprised of a series of new and original 30-second on-air promotion spots featuring viewers in everyday situations like shopping for the right nutritional products, making sure children are...