TORONTO – Global News Toronto has unveiled its largest ever multimedia local image campaign, leveraging a new tagline “your family, your city, your news” for Global’s News Hour.
“Our long-term brand position showcases how the News Hour makes sense of important issues, arming our viewers and their families with useful information that will help in their daily lives,” said Jamie Schouela, vice-president of marketing strategy at Global Television.
The multifaceted campaign is comprised of a series of new and original 30-second on-air promotion spots featuring viewers in everyday situations like shopping for the right nutritional products, making sure children are appropriately dressed for the day’s weather, and knowing what events are happening to plan their weekend activities.
Print advertisements (pictured) featuring the same concept will run in the Toronto Star and community newspapers across the GTA. The roll out will also include radio spots, transit shelter advertisements, video screens in supermarkets and gas stations, mall posters as well as online. 
The creative uses the new brand tagline “your family, your city, your news” consistently throughout the campaign. All creative and media buying were executed in-house by the Global marketing team in Toronto.
In addition, the campaign’s launch coincides with the return of anchor Anne-Marie Mediwake after a 10-month maternity leave as a new mother of triplets. She joins anchor Leslie Roberts on Global’s News Hour broadcast at 6 p.m. weekday evenings.
“This new image campaign highlights the strength of the Global News team, our long tradition of being a trusted source of news, and editorial focus: covering the news that matters most to viewers, their families and their communities,” said Ron Waksman, news director of Global Toronto. “Anne-Marie’s return fits in perfectly with our editorial approach. Global News is committed to providing our viewers with relevant news that help them make important decisions each day in their busy lives.”
