TORONTO – GlassBox Television is set to launch a new multi-platform channel dedicated to emerging Canadian music later this month, the company said today.
Called Aux, the channel will focus on Canadian artists through videos, live performance, artist interviews, in-depth profiles, behind-the-scenes docs, news, and insider reports on top industry events, the release continues.
Aux will premiere with a weekly two hour programming block on Bite TV, the company’s specialty channel, beginning November 24th at 9 p.m. ET. GlassBox currently has an application before the CRTC for a category 2 specialty television license for the service, and one supposes they are expecting approval…
"You only have to look at the international success stories of artists such as Feist, Alexisonfire and Arcade Fire to see Canada is one of the hottest emerging music scenes in the world, yet new music is severely underrepresented in mainstream media," said Raja Khanna Co-CEO, GlassBox Television. "It’s important that Aux is launching online, on TV and on mobile, as today’s young audiences want the content they like to be available everywhere."
