TORONTO – GlassBox Media is now the exclusive Canadian sales representative for independent hockey website TheFourthPeriod.com.
A division of TFP Media Inc.,TheFourthPeriod.com has evolved into one of hockey's most trusted on-line news outlets. In addition to hockey news, stats and rankings, the site also features off-season lifestyle content.
GlassBox said that it will offer advertisers display and pre-roll advertising, plus branded entertainment opportunities for video series, contests and events like the NHL All-Star game which is scheduled for January 29, 2012 in Ottawa.
“GlassBox is thrilled to have a partner likeTheFourthPeriod.com with whom we can work closely to make unique executions happen,” said Simon Foster, GlassBox’s SVP of digital publishing and business development, in Thursday’s announcement. "There aren't many sport sites in Canada that can deliver reach and deep audience engagement. Our reputation is built on high impact campaigns that integrate media to deliver results."
