TORONTO – Former Shaw Media exec Kathy Gardner has been named to the newly created position of vice-president, media insights at the Television Bureau of Canada (TVB), effective immediately.
With more than 30 years of industry experience in television, radio, digital, research, communications, and traffic, Gardner (pictured) was most recently VP strategic insight – research at Shaw Media. Prior to joining Shaw Media in 2002, she was the EVP media director at Bates Canada.
In her new role at TVB, Gardner will have oversight of the strategic direction and expansion of all research and planning initiatives, exploring and offering insight on emerging technologies and media consumption, as well as act as the key TVB point person for all media agencies.
Gardner is the latest addition to TVB’s leadership team, which also includes Laura Baehr, vice-president, marketing.
“Kathy has a tremendous reputation in the industry, and we are extremely fortunate to have found such a skilled and experienced executive to join our leadership team,” said TVB president Catherine MacLeod, in Wednesday’s announcement. “Both Kathy and Laura have tremendous track records of success, and the addition of Kathy will allow us to plan and execute our mandate as a trusted resource for marketers and agencies at the next level.”
Incorporated in 1962, the Television Bureau of Canada is the marketing association for commercial television in Canada.
