GameTV rolls out consumer media campaign for re-launch

TORONTO - GameTV has launched a new consumer campaign that includes TV, outdoor and print as part of the network’s major re-launch. The consumer advertising follows a trade media campaign that launched earlier this month. The marketing initiative includes multiple national 30 second TV spots that focus on the new brand, seven nights a week movie offerings and new series; Toronto focused out-of-home advertising with transit shelter ads, subway platform posters and a wall mural at Dundas Station; in addition to a print campaign in Toronto’s Metro and 24 commuter dailies. The creative reflects the network’s new fun and entertaining...