TORONTO – Look for Alliance Atlantis to begin making some serious moves into alternative distribution of its shows with its newest hire. 
Claude Galipeau (left) was announced today as senior vice-president digital media, content group at the broadcaster today. Galipeau’s appointment will be effective at the end of March.
He will oversee the development and implementation of the digital media strategy for Alliance Atlantis. He brings a wealth of experience to the company, most recently as the executive director, digital programming and business development for the CBC. He was the one behind getting the 2006 Winter Olympics on Bell cell phones and on Rogers’ video on demand, among other things.
Prior to joining the CBC, Galipeau worked for Alliance Atlantis as a vice president of broadcasting between 2001 and 2002.
"Over the past number of years Claude has distinguished himself in the industry as an innovative and creative pioneer of digital media in Canada," said Norm Bolen, executive vice president, content group. "I know that Claude is the perfect person for this important new leadership role at Alliance Atlantis. We are thrilled to welcome him back to the Alliance Atlantis family."
Alliance Atlantis operates 13 specialty channels such as HGTV, Life Network, Showcase and National Geographic Canada.
