FUTURE TV ADS: Why the Commission has a vested interest in addressable advertising; and why relying on simsub is “dangerous”

TORONTO – CRTC vice-chair broadcasting Tom Pentefountas told Toronto’s broadcasting and advertising community this week to stop leaving money on the table and get on with addressable, targeted advertising already.A big fan of shows like Mad Men (the vice-chairman said Thursday morning he was still dejected the series had concluded), Pentefountas noted both the massive amount of quality TV out there, and that the viewers are now in the driver’s seat when it comes to viewing options – something to which the industry has not yet fully responded, he added.Pentefountas gave the sold-out audience of 200 at the inaugural Future TV...