Future of TV Advertising Canada: Companies must meet consumers where they are

By Ken Kelley WHAT DOES THE future of television advertising look like in Canada? It was this rather weighty topic, along with several others, that were explored in depth during a virtual Mediatel event held on Wednesday. It should go without saying that without the right content, companies like Corus, Bell and Rogers would be singing a very different song. However, the future of television advertising is complex and companies need more than great content. Corus executive vice-president and chief revenue officer Greg McLelland believes it is critical for companies to meet customers on the platforms of their choice. With...