WATERLOO, ON – Former Vice Media Canada exec Ryan Fuss has been named chief revenue officer at Waterloo start-up Sortable.
Fuss (pictured) will be responsible for all revenue-generating activities at Sortable, including sales, marketing and partnerships, reads Wednesday’s announcement. Sortable uses its own ad optimization technology to analyze publishers’ websites and pair them with the most suitable partners.
Before joining Vice, where he was CRO, Fuss was SVP of media solutions at Blue Ant Media. He has also held senior media sales positions at Glam Media Canada (now Mode Media), Yahoo Canada, CHUM, and Alliance Atlantis Communications.
“Ryan Fuss has a history of rapidly ramping publishing and online advertising businesses, and we’re excited for him to bring his publisher mindset to a technology company focused on helping publishers,” said Sortable founder and CEO Christopher Reid, in the announcement. “Ryan’s managed and led monetization teams at some of Canada’s top media companies, and brings with him the expertise we need to continue delivering world-class solutions to publishers. He’s exactly the type of talent who will help us accelerate our growth.”
“I’m excited for the opportunity to work at Sortable, a forward-thinking company that works directly with publishers as a technology partner to help build better publishing businesses,” added Fuss. “Not every publisher has monetization figured out. Some, like Vice Canada, handle monetization very well, but others need help and that’s where Sortable comes in. I’ve spent almost two decades working, selling and managing at some of the world's most recognized media brands, and I’m eager to apply my experience and expertise towards helping publishers of all sizes become more successful.”
