From Juice comes Nectar, new ad platform for mobile campaigns

BARCELONA and TORONTO - Marketing firm Juice Mobile, has launched its new mobile ad platform Nectar at the Mobile World Congress. “At Juice we focus exclusively on the rapidly evolving mobile ecosystem and developing technology to solve problems in the space,” says Neil Sweeney, president and CEO, Juice Mobile. “Nectar is the first mobile platform in the world that acknowledges environment as an important variable in decision making and allocates impressions on factors other than price. We think Nectar is the alternative to traditional exchanges and demand/supply side platforms and is the first agnostic marketplace to balance the objectives of...