Friends recruits Canadian icons for new campaign

OTTAWA — With a federal election anticipated soon, Friends of Canadian Broadcasting today launched a new campaign to promote Canadian culture and media, drawing on the support of several Canadian performers to amplify the organization’s message. The new “I Am Canadian Content” campaign is designed to mobilize thousands of voters who care about Canadian content and will target 15 "swing ridings" across Canada, says Friends’ press release. Update: The organization declined to name the ridings when we contacted them. “This truly is a milestone election for Canadian culture and media,” said Daniel Bernhard, executive director for Friends, in the release....