Friends presents petition to CBC board asking for Tandem to be dropped

TORONTO — Friends of Canadian Broadcasting says it garnered almost 10,000 signatures on a petition calling for the CBC to end its branded-content Tandem initiative, which was presented to the CBC’s board of directors ahead of their scheduled meeting today. As we reported yesterday, the board was set to discuss Tandem at a meeting with CBC president Catherine Tait and vice-president Barb Williams. This follows a letter sent to the board from former CBC employees who want to see the public broadcaster stop Tandem. “ʻBranded content’ is a euphemism for secret advertising: articles, podcasts, and other programming that look and...