Freedom (with Will Arnett) set to disrupt Canadian wireless with no overage charges

TORONTO – The Canadian wireless market is about to face disruption akin to what T-Mobile wrought in the U.S., which will come as good news for Canadian consumers looking for much more data at a far lower price. The news likely won’t be so good for the likes of Rogers, Bell and Telus, who will have to respond.Today, Shaw Communications’ Freedom Mobile will unveil a new ad campaign (TV, radio, outdoor, digital, social…) fronted by Canadian comedy star Will Arnett which takes dead aim at the complaints so many Canadians make daily – that their wireless bills are too high,...