TORONTO — Little Canada, a new attraction in downtown Toronto that celebrates the country’s sights and stories through miniature models, announced today an exclusive partnership with Shaw Communications’ Freedom Mobile.
“With the support of Freedom Mobile, Little Canada will enable visitors to explore the country’s wonders and diverse stories through a new lens, right in their own backyard,” a press release says.
“We have integrated Freedom naturally into the Little Canada attraction in a surprising and entertaining way,” Joy Evenson, director of marketing, sales and sponsorship at Little Canada told Cartt.ca in an email.
“We believe that these ground-breaking and unique activations will bring significant added value to Freedom’s partnership with Little Canada,” she said. For example, they have incorporated “Freedom store fronts, billboards and TTC transit takeovers,” in Little Toronto and Little Ottawa. Little Canada is “also connecting guests to the Freedom mobile brand by leveraging their new advertising on our welcome screens in our lobby and various screen locations within Little Canada,” Evenson said.
Located at 10 Dundas Street East in Toronto, Little Canada opened its doors to visitors earlier this month.
“We are committed to telling stories of Canada that connect people, so a partnership with a leading-edge telecom brand that is dedicated to making it easier for Canadians to connect is ideally suited to our brand,” said Jean-Louis Brenninkmeijer, founder and president of Little Canada, in the press release.
“Little Canada allows us to connect with our country’s most iconic places, and as a wireless service provider, we understand firsthand the important role these connections play in our lives — whether with friends, family and loved ones, or with the places we call home,” said Paul Deverell, president, consumer, Shaw Communications.
“We’re proud to partner with Little Canada and support their team of skilled artisans as they bring our country’s greatest landmarks to life for us all to enjoy.”
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Photo of Freedom Mobile-branded miniature streetcar supplied by Little Canada.
