Free VOD viewership in U.S. grows by 40% in 2012 says Rentrak

PORTLAND, ORE. – U.S. viewership of free-on-demand TV content increased by 40% in 2012, according to a new report from Rentrak, a digital media measurement and research company. In its Rentrak State of VOD Report 2012, released today, the company said that the total number of free-on-demand TV programs watched also increased by 29% from the previous year. When considering free-on-demand programs that were aired over just broadcast networks, numbers grew more significantly, including a 60% increase in total time spent viewing, and a 47% jump in the total number of programs watched since the previous year. The report, which...