"Frankenweenie" movie trailer to hit all Rogers platforms

TORONTO - Movie trailers are going mobile and interactive. For the first time in Canada, consumers will be able to view new movie trailers on almost any digital device or platform following a partnership between Walt Disney Studios Motion Pictures Canada and Rogers Media Inc. The 4 Screen Program from Rogers Media marks the creation of something that is entirely new; taking a linear ad buy experience and transforming it into an innovative, interactive, and highly accessible audience experience across a multitude of Rogers properties. Beginning with Disney’s “Frankenweenie,” directed by acclaimed filmmaker Tim Burton and opening in theatres...