LOS ANGELES – Another big development on the Webcasting front is seeing Fox launch FOX on Demand, a service bringing full episodes of FOX primetime TV series online.
FOX on Demand will air previously seen episodes plus new ones from the fall season of shows such as Bones, Prison Break, Standoff, Vanished, Talk Show With Spike Feresten, ’Til Death, The Loop, and Justice.
The shows will appear on the MySpace.com and MyFoxLocal Web sites in 24 markets across the U.S. They’ll be supported by advertising. Additional episodes of these and other FOX shows will be available for viewing in October and November.
FOX on Demand can help “sustain enthusiasm” for the new fall shows while Fox TV airs Major League Baseball playoffs and the World Series games, the broadcaster says.
“Offering free access to FOX programming online during the MLB primetime take-over demonstrates the tremendous value that may be realized through a smart digital distribution strategy for premium content,” said Peter Levinsohn, President, Digital Media, Fox Entertainment Group. “The FIM network of sites and particularly MySpace, combined with our local television sites, provide the optimal platform for maintaining momentum with our existing audience and also attracting new viewers.”
