TORONTO – Veteran radio exec Rob Farina is joining Bell Media as a senior advisor in support of the coming launch of iHeartRadio in Canada.
Effective May 1, Farina (pictured) will assist with the development, launch, and overall execution for the Canadian brand extension of the digital service. He will focus on iHeartRadio partnerships with the broadcast and music industry, as well as growing strategic relationships within the automotive and consumer electronics industries, reads Tuesday’s announcement.
Farina was program director for Toronto’s CHUM FM, then programming VP for CHUM Radio, before joining Astral Media as EVP content and platforms. He later moved to Los Angeles to launch Black Box, a music company that provides strategy, artist development, and digital marketing services, and was most recently VP programming and innovation for Rogers Media’s radio division.
“We’re delighted Rob is joining us as we launch the vibrant and growing iHeartRadio brand and all of its various strategic applications,” said Randy Lennox, Bell Media’s president of entertainment production and broadcasting, in the announcement. “We couldn’t be happier to have Rob on board.”
