Former Rogers radio exec Farina to help Bell Media roll out iHeartRadio

TORONTO – Veteran radio exec Rob Farina is joining Bell Media as a senior advisor in support of the coming launch of iHeartRadio in Canada.Effective May 1, Farina (pictured) will assist with the development, launch, and overall execution for the Canadian brand extension of the digital service. He will focus on iHeartRadio partnerships with the broadcast and music industry, as well as growing strategic relationships within the automotive and consumer electronics industries, reads Tuesday’s announcement.Farina was program director for Toronto’s CHUM FM, then programming VP for CHUM Radio, before joining Astral Media as EVP content and platforms. He later moved...