LONDON, UK – DHX Media's digital kids' network and studio WildBrain has named Elia Bouthors to the newly created role of strategy and innovation director, effective immediately.
Bouthors joins the company from The Walt Disney Company where he was digital strategy & business development director. Prior to that he held the position of strategy manager with the BBC.
In his new role, Bouthors will lead a team tasked with identifying and piloting new ways to engage WildBrain’s 300 million quarterly users and build and monetise brands across the WildBrain network.
“Elia’s arrival comes at a pivotal time for WildBrain as we explore new ways to engage our global audience with the content and brands they love,” said Jon Gisby, managing director of WildBrain, in the announcement. “His team will pioneer new ways for content to be discovered across our network, and identify collaborations with IP owners to grow new audiences and revenue. Elia’s background combines strategy and corporate finance with experience in both start-ups and studios, and he’s passionate about kids’ content, making him a perfect fit for WildBrain.”
