Former Corus promo director launches new promo company

TORONTO – The former promotions director at Corus Entertainment’s 102.1 the Edge, Jonathan Sinden, has started his own company to help radio stations and media companies attract larger audiences. Called Promo Director, the company is aimed at helping radio stations stay relevant in these rapidly changing economic times. “It’s simple,” said Sinden, who founded Promo Director. “Stations hire us, just like they’d hire a voice over talent, but instead of reading scripts, we come up with solid revenue-generating plans for promotions, events, websites, databases and more.” Sinden said radio stations need effective and stable expertise in these times of economic...