Radio / Television News

Former Corus exec Gerry MacKrell to lead Canadian Broadcast Sales


TORONTO – Canadian Broadcast Sales has tapped sales industry veteran Gerry MacKrell as its new president, replacing outgoing president and founder Patrick Grierson.MacKrell (pictured) spent 23 years at Corus Entertainment, most recently as senior vice-president of sales, and prior to Corus, spent seven years at the rep companies Western Broadcast Sales and All-Canada Radio & Television, which became a part of CBS in 1993. He has also been an active member of the CBS Board of Directors, where he provided counsel on sales strategies, industry opportunities and market challenges.Effective September 1, MacKrell will be at the forefront of offering advertisers...