TORONTO – New wireless venture BMV Holdings has appointed ex-Bell Mobility president and ex-Rogers executive Alek Krstajic as CEO to lead its introduction of wireless services in Ontario and Quebec in late 2009.
BMV, which will launch under another, yet unannounced brand name, said in its release today that it will build a wireless network in both provinces that will provide unlimited talk and text offerings at “an industry-leading price point” using flat-rate plans. The company was created in July following its purchase in Industry Canada’s wireless spectrum auction of PCS G Band covering almost 19-million Canadians in the Windsor to Quebec City corridor across Ontario and Quebec.
"I came to BMV because we have a tremendous and exciting opportunity to create a unique product and brand in the Canadian wireless market," said Krstajic, in the release. "I’ve agreed to take the role of CEO because the investors in BMV understand the wireless sector and together we can create a wireless solution that will target an untapped, value-conscious, no-frills market."